#Money magnet how to#
This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets.
Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business.
There is currently a mad rush towards private equity-the new, hot way to get financing-but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. The number-one issue for every entrepreneur is Money-getting money, raising money, convincing investors to give you money.
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